Advertising Concepts Explained.

Most of us are all at different levels of marketing online. Now think about it, what does Ezine mean to someone who is totally new? It's hard to know what all this new jargon and terminology means, unless someone takes the time to explain it all.

This page has been put together to help those whom are new or even at some kind of intermediate level.

The page will also be used to refer members of my downlines who are still learning to promote.

I still remember that I didn’t even know what a safelist was when first becoming interested in making money online.

It would also have a great benefit to have known about safelists a lot earlier than I did! (I blame lazy uplines)

After learning what all the different advertising concepts were all about, it was easy to put them all to good use.

Listed below are brief definitions of jargon and/or terminology of different advertisement concepts as well as miscellaneous jargon. Wherever possible an example is included.

Other interesting pages: | Why do people fail online | Scams and false promises |

Newbie

Slang term for someone new to the online marketing scene. Don’t be offended by it, we all start there.

Ezine

Electronic magazine or Newsletter. They come in many shapes and forms; most common are emails and online publications. Involves subscribing to a particular Ezine. You also have the right to unsubscribe.

Safelist

In simple terms, a safe list is a special email list whose members all have agreed to receive email adverts from each other. Upon joining, everyone has verified his or her membership; it is also known as or referred to as an opt-in list. For more information see our page “what is a safelist?”

Opt-in

Quite simply to opt-in to something, is to subscribe to something. i.e. an Ezine or safelist.

Opt-out

The complete reverse of opt-in. Anything you subscribe to must have a way to unsubscribe by law under the Can-Spam Act (The laws governing email and Spam)

Autoresponder

An automated email response to each incoming message that is sent to a specific address. Each email address on your account can have a different autoresponder. An example: Jane sends an email to mehrnooshj@getresponse.com. The autoresponder for this email address sends a prewritten message back to Jane automatically. For a good example: Getresponse.com

List Building

The most exciting form of email marketing. Quite simply building you own email address list. A common way is to start your own Ezine/Newsletter. You might want to start your own safelist or opt-in mailing list. There are all kinds of list building gimmicks and services available on the Internet. Once you get well established on the Net you will find this the most powerful form of marketing. You will need to research it well, learn all you can about it. It’s not rocket science but there is a bit of work involved. See more on our List Building page.

Bulk Mail

The sending of mass emails using a mass mailer software application. It’s ok when you are the owner of the massive list and you have proper subscribers or legally obtained the list of email addresses. But bulk mail is also commonly associated with Spam and illegally harvested email addresses. So if you decide to buy a mailing list, look very carefully at whom you are buying from. There are a lot of cheap mailing lists available that will land you in big trouble. The legitimate email lists generally come with a higher price tag from a reputable company whom has all their contact details available.

Group Mail

Organizations like Topica, Yahoogroups and Smartgroups host lists of group email address that has members in the group. You can also use mass mailer software with these too.
For more information go to our group mail page.

Spam

(Also known as unsolicited commercial e-mail) Unwanted, unsolicited junk e-mail to a large number of recipients.
Spam is the slang term for unsolicited commercial email. Most go so far as to call any unwanted Internet advertising, whether via email, newsgroups, multiple search engine posting, forum posting, etc

Traffic Exchanges

Also known as Hit Exchanges, Start Exchanges, Surf Exchanges & TE’s (jargon/slang).
There is also a variable known as Auto-Exchanges.
A Traffic Exchange is a community of webmasters, who trade traffic with each other, by viewing each other's sites. This is done both manually and automatically (auto-exchange). Here is an example of a traffic exchange: Prosource-Traffic

Banner Exchange

Quite simply the exchanging of banner displaying. Every time you display a banner on your website your banner will be shown on another.
For examples go to banner exchange page.

FFA

Free For All. The posting of one line adverts across FFA networks. A few years back this form of promotion was very popular; everyone was posting their one-line ads on these types of sites for more traffic to their site and a better "link popularity". This is known as link farming. It is no longer recommend doing this, as your site will be penalized. Posting to FFA’s will also generate a large amount of incoming emails. You should also never use your primary email account.
For examples of FFA's go to FFA page

Submitters and Blasters

Usually refers to software or a service used in some form of mass submission to FFA’s, Search Engines, Classifieds and Safelists
Here is an example of a free submission service.
Here is an example of a Safelist submitter software application.

SEO

Search Engine Optimization
The preparation done generally before submitting your website to be indexed on various search engines. You will have to study this at great length to understand it all. It’s quite often best to hire a specialist to do it for you. Also available are software applications that will analyze your pages for you.

Chain Advertising

A created webpage advert for you on a particular network. Your link goes on top and will get shifted down one place, as your new referrals ad their link inserting their ad on the top spot. In theory everyone promotes their page as much as possible and anyone who signs-up from your page will be issued their own page with your link shifted down one place. Any sign-ups they get will also have your link, and so on, down to X amount of levels. This will translate to tremendous traffic over a period of time.
Here is an example of this concept

Pop-Ups

Normally JavaScript that activates a pop up advert whilst visiting your website.
Often considered an annoying form of advertising. Nevertheless if used correctly it’s an affective form of getting noticed. There are also the relatively new types of pop-ups called “fly over pop ups”
For more information on pop-ups click here

Viral Marketing

There are many ways to define Viral Marketing I prefer this:
The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus. Good viral marketing campaigns have extraordinary results.
Downline builders are classic example of viral marketing.
Here are two different examples. Referjet a simple downline builder. MPAM (Massive Passive Advertising Machine) a more complex downline builder and not just a downline builder but also a great place to begin learning how to succeed online.

Newsgroups

Discussion groups on the Internet not on the Web, which is only one area of the Internet. Your ISP usually provides access to newsgroups and you can access these groups via an email client like outlook express. Newsgroups are classified by subject matter. Participants in a newsgroup conduct discussions by posting messages for others to read, and responding to the messages posted by others. Not a great place to advertise, you will get in trouble for Spamming. There are a handful of well known newsgroups where advertising of opportunities is allowed.
To access newsgroups you will need to go to your ISP’s website to find out how to configure your email client.

Message Board & Forum Posting

Forums are really for discussions and each forum has it’s own set of rules concerning what is considered forum Spamming and what isn’t. Some forums have an open section for advertising, but most forum admins and participants get offended if advertising is your only contribution and you will find yourself deleted. See forums page.

Multi-Level Marketing

Selling products by using independent distributorships and allowing these distributors to build and manage their own sales force by recruiting, training, supplying, and motivating others to do the same. The distributors' compensation includes their own sales and a percentage of the sales achieved by their downline.

Network Marketing

A business in which a distributor network is needed to build the business. MLM is often also referred to as Network Marketing and visa versa, because the nature in that payouts also occur at more than one level. Network Marketing is sometimes also used incorrectly to indicate that the business uses a network of product suppliers in order to offer a broader selection of products or services. It is usually used this way to differentiate them as a way to suggest that their program is superior.

Affiliate Marketing

A business relationship or an affiliation with a merchant or other service provider who allows you to link to that business. When a visitor clicks on the link usually containing your personal code/id from your site or advert and subsequently makes a purchase from the merchant, you receive a commission based on the amount of the sale. Clickbank merchants are good example.

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